Digital Marketing Strategist · Newcastle NSW, AU

Chase
Lowe.
Strategy & execution.

15 years turning data into growth from local businesses to global enterprise brands.

How I can help →
15+ Years of experience
Local → Enterprise Every scale, same care
SEO, Paid & Analytics One strategist, full picture
01 — About

Strategist first.
Specialist always.

Chase Lowe

I'm an experienced digital strategist with 15 years of hands on experience across SEO, paid media, web analytics, and conversion strategy. With both in-house and long term agency experience I've developed a skill set that genuinley grows businesses, and I love my craft.

My work spans the full spectrum: from local SEO for your orthodontist through to enterprise-level engagements with global SaaS platforms, not-for-profits, energy companies, and fast-scaling marketplaces. I've led UX and CRO strategy on major web projects, built revenue-generating course products, and helped agencies built high margin best in class products that have had real impact on their clients businesses.

Before diving deep into strategy, I spent 7 years helping build and grow an ecommerce education business from the ground up from zero online sales to $140k in monthly revenue. That experience taught me how to think operationally, commercially, build systems that scale, and communicate clearly with people at every level of a business.

Now? I want to to help your business, I'm best filling a strategic advisory or supporting role Engage me to helps you see around corners, solve problems, and make smarter decisions with your data.

Based in

Newcastle, NSW

Core platforms

Google Analytics 4 · Search Console · Google Tag Manager · Google Ads · Meta Ads · Looker Studio · Microsoft Clarity · Zapier · LLMs like Claude & Googles Gemini

Industry background

Digital Agency · B2C & Ecommerce · B2B Lead Generation · Education & Training · SaaS · Local Services · Enterprise

LinkedIn

linkedin.com/in/chase-lowe-sem

02 — Services

Where I can help.

01

SEO Strategy & Audits

Comprehensive SEO engagements from technical audits and site health to content gap analysis, internal linking architecture, and long-term organic growth strategy. Built for brands that want results, not just rankings.

Technical SEO Content Strategy Competitor Analysis Internal Linking Google Search Console SEO Audits GEO AI Channel Audits

02

Analytics & Tracking

GA4 setup, GTM implementation, conversion tracking, attribution modelling, and custom dashboards. I turn messy, incomplete data into a clean, trustworthy foundation your whole team can use to make decisions.

GA4 Google Tag Manager Looker Studio Microsoft Clarity Attribution Server-Side Tracking CAPI GDPR Compliance Tracking Audits Ecommerce Tracking Consent Mode V2

Explore this service →

03

Digital Strategy & CRO

High-level strategy across paid and organic channels, CRO audits, and web project advisory. I also run AI literacy training for teams — helping businesses understand what to use AI for, what to keep human, and how to build smart workflows without compromising quality or data.

Google Ads Meta Ads CRO Audits Web Advisory AI Literacy Training User Experience Audits Accessibility Audits Sales Funnel Analysis Email Marketing User Retention Ecommerce Scaling
03 — Selected Work

Engagements & projects.

Enterprise SEO Strategy: Global SaaS Platform

Ongoing SEO strategy and advisory for one of the world's leading SaaS platforms, covering technical oversight, content frameworks, and performance reporting at scale.

ScopeEnterprise SEO · Content Strategy · Reporting
SectorSaaS / Enterprise

Analytics Overhaul: High-Growth Travel Marketplace

Full GA4 and tracking audit for a fast-scaling Australian marketplace. Identified attribution gaps, rebuilt GTM data layer, and delivered a clean analytics foundation for the growth team.

ScopeGA4 · GTM · Attribution · Audit
SectorMarketplace / Travel

SEO Partnerships & Content Strategy

Ongoing SEO engagements across multiple clients aimed at growing lasting commercial intent traffic growth. Competitor content gap audits, blog re-optimisation, internal link mapping, GSC indexation reviews, and overall "path to north star" strategy across a wide variety of industries.

ScopeSEO · Content · Technical
SectorVarious

Workshops, SOPs & Webinars

Designed and delivered live workshops and client-facing webinars covering AI optimisation, analytics, and digital marketing strategy. Alongside this, built practical SOPs to help agency teams and clients embed best practices and operate independently with confidence.

ScopeLive Workshops · Webinars · SOPs · Training
SectorAgency / Client-side

Custom Reporting & Dashboards

Built bespoke reporting infrastructure for clients and templates and workfows for internal teams to scale. Looker Studio dashboards, automated updates and executive-ready reports that surface the metrics that actually matter.

ScopeLooker Studio · GA4 · Automation · Reporting
SectorVarious

Local SEO: Single Business to Programmatic

Local SEO campaigns across service-based businesses, optimising Google Business Profiles, local citations, on-page content, and review strategy for sustainable local visibilily, and programmtic local SEO with complex mixed automated pages and bespoke content at scale.

ScopeLocal SEO · GBP · Citations
SectorLocal Services, Online Marketplace
04 — Experience

Industries I've worked across.

Global SaaSEnterprise SEO
Travel MarketplaceAnalytics & Tracking
Home ServicesSEO & Content
Parking & StoragePaid Media & SEO
Energy & GasDigital Strategy
Finance & AccountingSEO & Content
Workplace WellbeingAnalytics & SEO
Global SaaSEnterprise SEO
Travel MarketplaceAnalytics & Tracking
Home ServicesSEO & Content
Parking & StoragePaid Media & SEO
Energy & GasDigital Strategy
Finance & AccountingSEO & Content
Workplace WellbeingAnalytics & SEO
Not-for-profitDigital Strategy
Medical ResearchSEO & Awareness
Mental HealthContent & SEO
B2B Professional ServicesOngoing Partnership
Trade ServicesTechnical SEO
EcommercePaid Media
Local ServicesMulti-location SEO
Not-for-profitDigital Strategy
Medical ResearchSEO & Awareness
Mental HealthContent & SEO
B2B Professional ServicesOngoing Partnership
Trade ServicesTechnical SEO
EcommercePaid Media
Local ServicesMulti-location SEO
05 — How I work

My approach.

01

Strategy before tactics

I don't jump to execution until we understand the goal, the audience, and the data. Every recommendation is grounded in evidence and aimed at meaningful improvement.

02

Educate, don't just deliver

With 7 years in online education, I believe the best work transfers knowledge. I help your team understand the why so you (or I) can implement with confidence.

03

Data you can actually trust

Before any strategy, I make sure the measurement foundation is solid. Bad data is worse than no data, it creates false confidence.

04

Built for scale

I've built processes and products inside agencies. I know how to make strategy that a team can execute, efficiently not just a PDF that sits in your Google Drive.

06 — Contact

Let's build
something.

Selectively available for freelance engagements, advisory work, and agency partnerships. If you need a sharp strategic eye across SEO, tracking and web analytics, or general digital and growth strategy I'd love to hear about it.

Chase Lowe — Digital Marketing Strategist

Available for a chat

Send an email

chase@chaselowe.au

Connect on

LinkedIn

Based in Newcastle, NSW · Working with clients across Australia