Chase Lowe. Strategy & execution.

15 years turning data into growth from local businesses to global enterprise brands.

SEO, Paid & Analytics. One strategist, full picture.

Digital Marketing StrategistNewcastle NSW, AU

Chase Lowe
How I can help See my work

Industries I've worked across

  • Global SaaSEnterprise SEO
  • Travel MarketplaceAnalytics & Tracking
  • Home ServicesSEO & Content
  • Parking & StoragePaid Media & SEO
  • Energy & GasDigital Strategy
  • Finance & AccountingSEO & Content
  • Workplace WellbeingAnalytics & SEO
  • Not-for-profitDigital Strategy
  • Medical ResearchSEO & Awareness
  • Mental HealthContent & SEO
  • B2B Professional ServicesOngoing Partnership
  • Trade ServicesTechnical SEO
  • EcommercePaid Media
  • Local ServicesMulti-location SEO

Strategist first. Specialist always.

I'm an experienced digital strategist with 15 years of hands on experience across SEO, paid media, web analytics, and conversion strategy. With both in-house and long term agency experience I've developed a skill set that genuinely grows businesses, and I love my craft.

My work spans the full spectrum: from local SEO for your orthodontist through to enterprise-level engagements with global SaaS platforms, not-for-profits, energy companies, and fast-scaling marketplaces. I've led UX and CRO strategy on major web projects, built revenue-generating course products, and helped agencies build high margin best in class products that have had real impact on their clients' businesses.

Before diving deep into strategy, I spent 7 years helping build and grow an ecommerce education business from the ground up from zero online sales to $140k in monthly revenue. That experience taught me how to think operationally, commercially, build systems that scale, and communicate clearly with people at every level of a business.

Now? I want to help your business. I'm best filling a strategic advisory or supporting role. Engage me to help you see around corners, solve problems, and make smarter decisions with your data.

Based in
Newcastle, NSW
Industry background
Digital Agency, B2C & Ecommerce, B2B Lead Generation, Education & Training, SaaS, Local Services, Enterprise

Journey

Local to Enterprise From single clinics to global SaaS platforms

  1. Where it startedOnline education and course directories2011 to 2014I got my start in SEO and SEM on online education and course directory sites, running search ads for several brands across international markets on Google, Bing and even Yahoo. By the end I was managing around $500k a year in Google Ads spend.
  2. Ecommerce educationFrom zero online sales to $140k a month2014 to 2021Seven years as digital marketing director for an online course business. SEM, SEO, CRO, segmented email, landing pages and launches into new markets with localised content and ads.
  3. Agency and in-houseSEO, paid media, analytics and CRO2021 to nowJoined a digital agency as a producer and grew into a digital strategist, running SEO, UX and CRO audits, building out the web analytics service and setting up complex GA4 and Google Ads tracking. Today I lead digital operations, setting the standard for and signing off on the SEO, CRO and analytics work that goes out the door.
  4. 100+ GA4 setupsin the last two yearsLast two yearsGA4 and Tag Manager builds, server-side tracking, consent mode and Looker Studio reporting across a huge range of industries, from local services to global marketplaces.
  5. NowI want to help your businessSince 2014Alongside my agency role I take on freelance and advisory work, directly for businesses and white label for agencies. SEO and AEO/GEO, analytics and tracking, digital strategy, CRO and UX.

Where I can help.

SEO Strategy & Audits

Organic clicksOver 12 months

Organic clicks over 12 months. Without the work, clicks stay flat at around 1,700 to 2,100 a month. With technical fixes, a content strategy and internal linking, they climb from 1,710 in January to 9,120 in December.

Comprehensive SEO engagements from technical audits and site health to content gap analysis, internal linking architecture, and long-term organic growth strategy. Built for brands that want results, not just rankings.

  • #TechnicalSEO
  • #ContentStrategy
  • #CompetitorAnalysis
  • #InternalLinking
  • #GoogleSearchConsole
  • #SEOAudits
  • #GEO
  • #AIChannelAudits
Get in touch

Analytics & Tracking

Sessions by channelBefore and after a clean up

Sessions by channel before and after a tracking clean up. Direct falls from 52% to 10%, Unassigned from 18% to 0%, Organic search rises from 13% to 35% and Paid search from 9% to 26%.

GA4 setup, GTM implementation, conversion tracking, attribution modelling, and custom dashboards. I turn messy, incomplete data into a clean, trustworthy foundation your whole team can use to make decisions.

  • #GA4
  • #GoogleTagManager
  • #LookerStudio
  • #MicrosoftClarity
  • #Attribution
  • #ServerSideTracking
  • #CAPI
  • #GDPRCompliance
  • #TrackingAudits
  • #EcommerceTracking
  • #ConsentModeV2
Explore this service

Digital Strategy & CRO

Checkout funnelBefore and after

Checkout funnel before and after. Conversion rate rises from 2.1% to 3.4%.

High-level strategy across paid and organic channels, CRO audits, and web project advisory. I also run AI literacy training for teams, helping businesses understand what to use AI for, what to keep human, and how to build smart workflows without compromising quality or data.

  • #GoogleAds
  • #MetaAds
  • #CROAudits
  • #WebAdvisory
  • #AILiteracyTraining
  • #UserExperienceAudits
  • #AccessibilityAudits
  • #SalesFunnelAnalysis
  • #EmailMarketing
  • #UserRetention
  • #EcommerceScaling
Get in touch

Case studies.

6 case studies

Enterprise SEO Strategy: Global SaaS Platform

Ongoing SEO strategy and advisory for one of the world's leading SaaS platforms, covering technical oversight, content frameworks, and performance reporting at scale.

#EnterpriseSEO #ContentStrategy #Reporting

SectorSaaS, Enterprise

Analytics Overhaul: High-Growth Travel Marketplace

Full GA4 and tracking audit for a fast-scaling Australian marketplace. Identified attribution gaps, rebuilt GTM data layer, and delivered a clean analytics foundation for the growth team.

#GA4 #GTM #Attribution #Audit

SectorMarketplace, Travel

SEO Partnerships & Content Strategy

Ongoing SEO engagements across multiple clients aimed at growing lasting commercial intent traffic growth. Competitor content gap audits, blog re-optimisation, internal link mapping, GSC indexation reviews, and overall "path to north star" strategy across a wide variety of industries.

#SEO #Content #Technical

SectorVarious

Workshops, SOPs & Webinars

Designed and delivered live workshops and client-facing webinars covering AI optimisation, analytics, and digital marketing strategy. Alongside this, built practical SOPs to help agency teams and clients embed best practices and operate independently with confidence.

#LiveWorkshops #Webinars #SOPs #Training

SectorAgency, Client-side

Custom Reporting & Dashboards

Built bespoke reporting infrastructure for clients and templates and workflows for internal teams to scale. Looker Studio dashboards, automated updates and executive-ready reports that surface the metrics that actually matter.

#LookerStudio #GA4 #Automation #Reporting

SectorVarious

Local SEO: Single Business to Programmatic

Local SEO campaigns across service-based businesses, optimising Google Business Profiles, local citations, on-page content, and review strategy for sustainable local visibility, and programmatic local SEO with complex mixed automated pages and bespoke content at scale.

#LocalSEO #GBP #Citations

SectorLocal Services, Online Marketplace

Projects

In the lab

Coming soon

Waitlist open

KnownOwl

What it is
My AI visibility platform. It shows whether AI tools like ChatGPT and Google's AI Mode know a brand, what they say about it and what to change. Instant audits and ongoing tracking, built by an SEO specialist for agencies, consultants and in-house marketers.
What I learned
Write-up coming soon.
Status
Pre-launch, with the waitlist open.
Join the waitlist

EndedBuilt with Claude Code

The Million Dollar LLM

What it is
A public experiment in shipping a web build with Claude Code. Anyone could add up to 15 words to One, a tiny self-hosted AI, and those words live inside it for good. The goal was one million words.
What I learned
The fundamentals of building a secure web app with AI. Working with git and VMs, setting up a VPS and self hosting, how LLMs actually work, injecting context into them, and the databases behind it all.
Status
Ended

My approach.

Strategy before tactics

I don't jump to execution until we understand the goal, the audience, and the data. Every recommendation is grounded in evidence and aimed at meaningful improvement.

Educate, don't just deliver

With 7 years in online education, I believe the best work transfers knowledge. I help your team understand the why so you (or I) can implement with confidence.

Data you can actually trust

Before any strategy, I make sure the measurement foundation is solid. Bad data is worse than no data, it creates false confidence.

Built for scale

I've built processes and products inside agencies. I know how to make strategy that a team can execute, efficiently not just a PDF that sits in your Google Drive.

Core platforms

Let's build something.

Selectively available for freelance engagements, advisory work, and agency partnerships. If you need a sharp strategic eye across SEO, tracking and web analytics, or general digital and growth strategy I'd love to hear about it.

Chase Lowe, Digital Marketing Strategist

Send an emailchase@chaselowe.au Connect onLinkedIn

Based in Newcastle, NSW
Working with clients across Australia

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